At Reel Pure we're just regular guys with an irregular love for
fly fishing. Our dream spawned from the experiences we had during
our fly fishing rookie years. It was then that we realized there
were two types of fly fishermen. Those who like to share the experience
with friends (cool) and the soloists who keep their experiences
a secret (not so cool). Even some of our favorite fly fishing
companies marketed their products or services like fly fishing
was some kind of secret fraternity that only old white guys could
belong to. While the fraternal thing is nice, the price for admission
seemed a bit high.
So we decided to shake things up a bit.
While we totally appreciate the solitude and introspective qualities
that fly fishing delivers, we also believe that fly fishing should
be inclusive. Our goal is to bring a new energy to the sport of
fly fishing, while giving back to fly fishing ecosystems.
Today we deliver bug-throwing
apparel with a new school attitude. But thats just the
beginning. With multimedia entertainment, gear and services in
our sights, you can bet that Reel Pure will be a multi-dimensional
leader in the industry. And you can always count on one thing
products and services that come from Reel Pure will always represent
a state of mind. For those serious about fly fishing - but tired
of the serious fly fishing attitude.